Contributor Joy Hawkins isn't sure Yelp ads are better in all cases and provides a detailed case study comparing the efficiency of Adwords over Yelp ads.
The post Are Yelp ads worth paying for? How to figure it out appeared first on Search Engine Land.
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10:04pm, February 21, 2018February 23, 2018Featured, MarketingMarketing Land - Internet Marketing News, Strategies & Tips120 0
Another derivative of what I call “ownership bias” is the difference between the willingness to accept money (WTA) and the willingness to pay money (WTP). People exhibit ownership bias when there is something that they feel is theirs; that they own. Let me take you on a quick mind-journey. Your grandfather...
7:36pm, February 21, 2018February 21, 2018MarketingSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing170 0
Google has confirmed that a significant number of sites will be migrated to the mobile-first index within weeks.The post Google to Move Many More Sites to Mobile-First Index Very Soon by @MattGSouthern appeared first on Search Engine Journal.
3:28pm, February 21, 2018February 23, 2018MarketingAdweek Feed970 0
Two gun control groups, Everytown for Gun Safety and Moms Demand Action for Gun Sense in America, have taken out a two-page ad in today's The New York Times listing members of Congress who have accepted donations from the National Rifle Association. Following last week's mass shooting at Marjory Stoneman Douglas High...
2:37pm, February 21, 2018February 23, 2018MarketingAdweek Feed990 0
Ryan Reynolds is the latest celebrity to get into the alcohol business. The Deadpool star has purchased an ownership interest in Portland, Ore.-based Aviation Gin. Reynolds will now be the face of the brand and be involved in the "entire creative process for Aviation, including Aviation's marketing and strategy,"...
1:02pm, February 21, 2018February 23, 2018MarketingPSFK1.56k 0
It’s not enough to create an Instagram account and start shooting photos to share. Here’s how to tailor your content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. Continue reading →
The post Instagram Marketing: 4 Features You Should Be Using [Examples]...
8:15am, February 21, 2018February 23, 2018MarketingSocial Media Today - Latest News0
Posted by JoyHawkinsFake reviews are a growing problem for those of us that own small businesses. In the online world, it's extremely easy to create a new account and leave either a positive or negative review for any business — regardless of whether you’ve ever tried to hire them.