Category: Marketing

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Segmenting The Market For Power And Profit

You’re either pregnant or you’re not. And the market for pregnancy testing kits would appear to be similarly dichotomous: you either need a pregnancy test kit, or you don’t. If you do, you buy one and it helps you answer the first question in the affirmative or in the negative. So you’d think there’s not […]

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3 Ways to Improve Instagram Engagement

Is Instagram marketing a priority for you? Wondering what types of organic Instagram posts people engage with most? In this article, you’ll discover how you can generate more organic engagement on Instagram. Instagram Marketing Changes to Watch For In 2018, eMarketer estimated that 31.8% of the U.S. population uses...

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The Ultimate Guide to Crowdsourcing

When Charlie Jabaley, co-founder of the artist management and marketing firm Street Execs, released one of his first client t-shirt designs, the euphoric high he felt in the morning plummeted to a heartbreaking low by night.

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Where is Google Attribution?

In May 2017, Google announced the launch of a free version of Google Attribution. In October of that year, it said the tool had rolled out to "hundreds more" advertisers. But now, more than a year and a half later, it has stayed under the radar and has yet to fully roll out.
It's not uncommon for Google -- and...

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Using Behavioral Science To Refresh Your Brand

Brand identity is an important component of a marketer’s brand strategy. It is the vehicle by which marketers grow distinctive brands by building: Mental availability to create recall in advertising; and Physical availability to make it easy for consumers to identify brands in buying situations. Yet marketers face an...

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Live indexing for Bing & Google coming to Yoast SEO

As we announced at YoastCon, we’re working together with Bing and Google to allow live indexing for everyone who uses Yoast SEO — free and premium. In an update currently planned for the end of March, we’ll allow users to connect their sites to MyYoast, our customer portal. After that we’ll roll out live indexing,...

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Consolidating your website traffic on canonical URLs

In Search Console, the Performance report currently credits all page metrics to the exact URL that the user is referred to by Google Search. Although this provides very specific data, it makes property management more difficult; for example: if your site has mobile and desktop versions on different properties, you must...