Category: Marketing

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The Role Of Branded Content In Building Brands

Branded content is about the powerful intersection between brands, culture and people. It’s not a discipline. It’s a new mind-set and culture. It refers to a new way for brands to connect to people’s hearts without interrupting their lives in the old, self-centered marketing way. It brings relevant messages that make...

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Modern Marketing: Wisdom From Seth Godin

Wondering how empathy can help your marketing stand out? Curious how trust and tension help marketers retain their customers? To explore what is and isn’t working for marketers today, I interview Seth Godin. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and...

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YouTube SEO: Top Factors to Invest In – Whiteboard Friday

Posted by randfishIf you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday.

Click on the whiteboard image above to open a...

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Brand Management In The Age Of AI

A few years ago I was asked to participate in a breakout session pitting a bunch of entrepreneurial Silicon Valley marketers in the same room against some serious Fortune 500 CMO-types. They were mutually terrified of one another, and it ended up being an enlightening few hours. Looking back, I remember a young tech...