Category: Marketing

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How to Solve 4 Common Facebook Marketing Problems

Are your Facebook ad costs too high or your engagement too low? Wondering how to get your Facebook marketing back on the right track? In this article, you’ll find causes and solutions for common social media marketing problems. #1: Your Facebook Posts Get Little to Zero Engagement Despite posting regularly on Facebook,...

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Sentiment Analysis: What Marketers Need to Know

Do people talk about your business online? Do you know how to analyze the sentiment of online mentions to inform your marketing? In this article, you’ll discover how sentiment analysis can improve your marketing strategy. 4 Ways Marketers Can Use Sentiment Analysis Sentiment analysis is an algorithm applied to online...

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8 Ways to Share Links on Instagram

Looking for ways to drive more website traffic from Instagram? Wondering how to share links in more places on Instagram? In this article, you’ll find eight distinct ways to share links on your Instagram profile and posts. #1: Add a Link to Your Instagram Bio Let’s start with the first and simplest way to place...

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How Millennials Are Changing The B2B Buyer Profile

In a sector where sales are king, many B2B businesses are making a key mistake by approaching the same ‘buyer’ from 10 or 20 years ago. The reality is that ‘digital native’ millennials are changing the nature of B2B purchasing. According to research by Merit, up to 73% of B2B buyers are now millennials. This […]