Category: Marketing

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Google Ads 2019: What to look out for

2018 was an eventful year for Google Ads, and 2019 looks to bring even more changes. Here are the key things to expect this year.
The post Google Ads 2019: What to look out for appeared first on Search Engine Watch.

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How to Become Iconic: Succeeding by Standing Apart

Want to set yourself apart from others in your industry? Wondering how you can stay top of mind with your customers? To explore how to make your brand iconic in today’s world, I interview Scott McKain. Scott is a professional speaker and author of the book Create Distinction. His podcast is Project Distinct, and his...

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4 Ways to Improve Your Data Hygiene – Whiteboard Friday

Posted by DiTomasoWe base so much of our livelihood on good data, but managing that data properly is a task in and of itself. In this week's Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean and some of the top things to watch out for.

Click on the whiteboard image above to open a high...

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Visual search: The future is now

We are a visually oriented species. Humans can understand pictures in the blink of an eye. In comparison, we read terribly slow and understand the text even slower. What’s more, a percentage of the world’s population consists of visual thinkers — people who also think in pictures. Considering this, it is not strange...

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How Google Ads is fighting click fraud

$7.2 billion was lost to click fraud between 2016 and 2018. Here are common types of click fraud on Google Ads and what you can do to prevent and report it.
The post How Google Ads is fighting click fraud appeared first on Search Engine Watch.