Category: Marketing

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How 6 Brands Stand Out and Get Results from Content Marketing

Imagine if your FAQ section led to a 34.7% increase in revenue or your blog conversion rates grew by 800%. Discover how six companies in six industries don’t have to imagine those numbers, they’re finding that kind of success today. Continue reading →
The post How 6 Brands Stand Out and Get Results from Content...

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The Guide to Building Linked Unstructured Citations for Local SEO

Posted by MiriamEllisThis article was written jointly in partnership with Kameron Jenkins. You can enjoy her previous articles here.When you’ve accomplished step one in your local search marketing, how do you take step two?
You already know that any local business you market has to have the table stakes of accurate...

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E-commerce metrics practical guide

When choosing metrics to describe a product or a specific e-commerce feature, it is essential to approach this process systematically. Various indicators can describe each product feature or change. For example, e-commerce product page changes can be described by such metrics as conversion, average check, or a number of...

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Applying UX Principles to Life: Personal Branding

If UX researchers and designers can shape the experience that someone has with an interface, then why can’t we try to shape the lives we want to live?by Joey LimmenaBack in September 2013, I entered university with the thought of going into engineering. I had a knack for robotics and coding back in high school, and so...

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Why Being the Loudest Makes You the Weakest

What’s one thing that you are constantly seeing on the web? Especially if you are on Instagram, Facebook, and YouTube? Come on, take a guess… No, I am not talking about people taking half-naked selfies of themselves or posting their lunches. I’m talking about people showing off. From taking pictures of their cars or...

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7 Search Ranking Factors Analyzed: A Follow-Up Study

Posted by Jeff_BakerGrab yourself a cup of coffee (or two) and buckle up, because we’re doing maths today.
Again.
Back it on up...A quick refresher from last time: I pulled data from 50 keyword-targeted articles written on Brafton’s blog between January and June of 2018.
We used a technique of writing these articles...