Category: Marketing

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Eminem might have just given us the best album rollout of 2017

Some artists, like Beyoncé, just drop albums unexpectedly on us. Most artists though, have your typical rollout, with singles and press releases and well-timed television appearances. 
Not Eminem. 
Fans are speculating that the Detroit rapper has totally upended what it means to release a new album in this day and age...

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Using Marketing Analytics to Win at Email Marketing

You might be part of the group of marketers that feel as though your email campaigns are missing something. Only, you’re not sure what they’re missing. You’ve reversed engineered your competitor’s email campaigns to see what they’re doing, but the truth of the matter is, you will never know the strategy behind...

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How to Write a Double Opt-in Landing Page That Converts Well

It’s always great news for a business when their subscriber list starts to grow. The growing list of subscribers implies that people are interested in your company and you have the opportunity to increase your revenue. But that’s not always the case. People ask me all the time why their bottom line hasn’t improved...

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Data Studio: Richer Visualizations and Analytical Functions

The Data Studio team has been hard at work launching new features to allow for richer visualization and new views on data. Today, we'll highlight some of these recent launches. Pivot Tables Pivot tables let users narrow down a large data set or analyze relationships between data points. Additionally, they reorganize user's...