Category: Marketing

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Timely and Relevant Is The Only Message That Matters

During the 2014 Grammy Awards, musician Pharrell Williams was seen wearing an unusual hat: Image Source Sure, he may have gotten some funny looks, but it didn’t seem like a big deal. That is, until a certain fast food chain seized the opportunity to craft a clever tweet: Hey @Pharrell, can we have our hat […]

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Google’s plan to block certain ads in Chrome is making ad executives nervous and fueling conspiracy talk

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A new Chrome browser update that will automatically block certain kinds of ads has some people in the digital-ad world on edge.
Google says the new ad restrictions are driven by research conducted by an industry-wide group called the Coalition for Better Ads, which examined the kinds of ads that...