Category: Marketing

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How Different Color Schemes Can Impact Sales on Your Website

While most people may not realize it, marketing and psychology are closely related. The most successful marketing campaigns apply customer psychology. On the surface, it’s a simple concept. If you understand how the customer’s mind works, you can use certain triggers to help you generate a profit. One of the most...

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Google Shopping is becoming a lot like browsing on Amazon

Google Shopping is getting some new tricks ahead of the busiest retail season of the year. Specifically, when you're looking for a coffee grinder or pair of headphones, now Google will populate search results with buying guides from editorial publications. More than that, search results will offer up items related to what...