Category: Marketing

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Brand Growth Requires Complexity Reduction

Every business begins with a single product, a single segment, and a single way of going to market. Then growth begins, bringing new opportunities, new customer segments, new geographies, new product lines, new businesses, new channels of distribution, and new services. These are the bright, shiny objects of business: they...

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The Top 15 Ways to Come up with New Content Ideas

I write a ton of blog posts for my websites. Writing has become a major part of my life throughout the years. People recognize this and often ask me the same question: How do you come up with these new ideas? Truthfully, writer’s block happens to all of us. Just ask any writer, and they’ll  [click to continue...]

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LinkedIn Beefed Up Its Messaging Features

LinkedIn added several new features to its messaging Thursday. Director of product, messenger and groups Chris Szeto provided details on all of the updates in a blog post. Users now have more flexibility when it comes to the size of the message compose box, as that box can now be expanded across the platform "for...

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Brand Patagonia: A Founders Story And Strategy

In April 2017, the authors of Legacy In The Making visited me at Patagonia’s headquarters, in Ventura, California, to talk about the legacy I’m building as the founder of Patagonia. We talked about a lot of things, some of which I’d never spoken about before. Afterward, when they asked me if I’d share some of […]