Category: Marketing


Sentiment Analysis: What Marketers Need to Know

Do people talk about your business online? Do you know how to analyze the sentiment of online mentions to inform your marketing? In this article, you’ll discover how sentiment analysis can improve your marketing strategy. 4 Ways Marketers Can Use Sentiment Analysis Sentiment analysis is an algorithm applied to online...


How Millennials Are Changing The B2B Buyer Profile

In a sector where sales are king, many B2B businesses are making a key mistake by approaching the same ‘buyer’ from 10 or 20 years ago. The reality is that ‘digital native’ millennials are changing the nature of B2B purchasing. According to research by Merit, up to 73% of B2B buyers are now millennials. This […]


19 Impressive Product Demo Videos You’ll Want to Copy

In marketing these days, you can’t swing an enthusiastic micro-influencer without hitting someone who’s talking about video content. And it’s not without merit. A recent HubSpot study revealed 54% of consumers want to see more video content from brands and businesses they support.