Category: Marketing

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The case against behavioral advertising is stacking up

No one likes being stalked around the Internet by adverts. It’s the uneasy joke you can’t enjoy laughing at. Yet vast people-profiling ad businesses have made pots of money off of an unregulated Internet by putting surveillance at their core. But what if creepy ads don’t work as claimed? What if all the filthy lucre...

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How to Use Quora and Reddit to Fuel Your Content Marketing Needs

Community sites like Quora and Reddit can be gold mines for your content marketing. But you better respect what is and is not allowed. Here’s how to get a start that won’t end in a suspension or ban (and bring results). Continue reading →
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Full Funnel Testing: SEO & CRO Together – Whiteboard Friday

Posted by willcritchlowTesting for only SEO or only CRO isn't always ideal. Some changes result in higher conversions and reduced site traffic, for instance, while others may rank more highly but convert less well. In today's Whiteboard Friday, we welcome Will Critchlow as he demonstrates a method of testing for both your...

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The Power Of Simple Brand Experiences

I have a new favorite toy store brand. I don’t know what their logo looks like. I have no idea how simple their digital user journeys are. I know nothing of their brand purpose, or even if they have one. What I do know, is that one experience I had with them this week has […]

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Ways to succeed in Google News

With the New Year now underway, we'd like to offer some best practices and advice we hope will lead publishers to more success within Google News in 2019. General adviceThere is a lot of helpful information to consider within the Google News Publisher Help Center. Be sure to have read the material in this area, in...