Category: Marketing

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Google Opens web.dev To Measure Your Site

Google has launched on web.dev a beta of various web site reporting tools that show you how well you are keeping up with best practices around your web site. Google said "With actionable guidance and analysis, web.dev helps developers like you learn and apply the web's modern capabilities to your own sites and...

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5 SEO trends that will matter most in 2019

Google’s heavily investing to be the best. SEOs are trying to adapt to changes that follow. That’s how SEO trends are born. Let’s view what trends will make a difference in 2019.

Please visit Search Engine Land for the full article.

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The Advanced Guide to Keyword Clustering

Posted by tomcasanoIf your goal is to grow your organic traffic, you have to think about SEO in terms of “product/market fit.”Keyword research is the “market” (what users are actually searching for) and content is the “product” (what users are consuming). The “fit” is optimization.

To grow your organic...

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What Makes A Brand Authentic

As marketers, we must sometimes take a step back from the objective features and benefits of our products that too often dictate our brand strategy. Today, I invite you to consider what makes your brand genuine, transparent and believable. We will also look at ways to tease out the authenticity of your brand. Our Authentic...