Category: Marketing

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YouTube SEO: How to Optimize Videos for YouTube Search in 2019

As recently as a decade ago, inbound marketing was a brand new idea. Marketers were learning that they couldn't just publish a high volume of content -- it also had to be high-quality and optimized in ways that made it as discoverable as possible through search engines. That content was once largely limited to the...

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An introduction to guerrilla research

Photograph by Tim WalshThe principle of guerrilla research is to get useful insights in an efficient way without needing to create complex prototypes, recruit a certain demographic, or be a seasoned user research expert.Guerrilla research is ideal for teams who want to test ideas early and often, allowing them to move on...

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Help customers discover your products on Google

People come to Google to discover new brands and products throughout their shopping journey. On Search and Google Images, shoppers are provided with rich snippets like product description, ratings, and price to help guide purchase decisions. Connecting potential customers with up-to-date and accurate product information...