Category: Design


Customer Effort Score: The New Experience Metric

Brands are battling to provide superior experiences across channels to win over customers, but are too many focusing on the wrong metrics? While many companies focus on scores such as Customer Satisfaction (CSAT) and Net Promoter Score (NPS), they’re overlooking
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7 Persona Mistakes

Many UX, Design, and Marketing professionals create and/or use personas. Personas have become so common that some would say that they are over-used. Should we let go of personas? Should we stop using them? One of the reasons that personas may be looked down on these days in some design circles is because people are …...


The Business of Removing Negatives from a Product

Rationally choosing the irrational do people keep buying Apple products if they are not technically great and there are better value alternatives? Why do people keep eating at McDonald’s if the food is so bad for your health?I was asking myself these type...


Mood Boards for Product Designers

You're reading Mood Boards for Product Designers, originally posted on Designmodo. If you've enjoyed this post, be sure to follow on Twitter, Facebook, Google+!

Most designers know that wireframing and prototyping are essential parts of the design process. Without prototyping, your chances of creating good design are...


Top 16 Free UX/UI Design Books Worth Reading in 2018

“You will learn most things by looking, but reading gives understanding. Reading will make you free.” Paul RandPaul Rand was right when he said that reading gives us understanding. While we’re busy working on projects, it’s worth to spend some time reading one of the best FREE (yes, it’s all free and...


Terra Kaffe

Contributed by Stephen ColesSource: License: All Rights Reserved. Terra Kaffe is an espresso machine launched by Sahand Dilmaghani on November 8, 2018. The brand’s Design and Art Director is Nenad Dickov. Dickov deployed Formular for every aspect of the brand, from the logo and website text...


Free School is Free Space

Contributed by Stephen ColesSource: License: All Rights Reserved.
Free School is Free Space is the title of an exhibition by Branko Stanojević for the Serbian pavilion at the 2018 Venice Biennale.

This work was inspired by a drawing on the wall that I found in the basement of the house which...


Samsung’s new One UI: a UX perspective

A deeper look at what Samsung calls “viewing your phone with an experience that feels second nature.”Samsung website screenAt Samsung’s developer conference 2018 in San Francisco, the company showcased One UI- a refreshed interface design for its smartphones.Let’s have a deeper look on the UX perspective side,...


Gamification: A guide for designers to a misunderstood concept

How to build a gamification system the right way and how Fitbit, Waze, and Duolingo use it to enhance their products.When I was young, I remember my mother telling me I can go play only after I finish my homework. Which was goddam frustrating at the time. But thinking about this, I realise that most of the things I was...