Island Jack’s Branding & Packaging by Studio B.O.B.
B.O.B. is an independent design studio based in Düsseldorf, Germany.
They were commissioned by Miami-based potato chips company Island Jack´s to produce this fun brand identity and packaging.
“Highest quality, personality and fun are very important for this brand, which stands out through its charismatic illustrations. The logo is inspired by Miami’s vintage road signs and communicates in combination with the original color scheme and illustrations a feeling of summer, holidays and Miami vibes.
Each flavor creates its own little island world showing its ingredients and other complementing characters. This island concept has been interpreted also in the set design by building three different compositions around the packagings.”