TikTok’s Videos Are Goofy. Its Strategy to Dominate Social Media Is Serious.

Home Marketing TikTok’s Videos Are Goofy. Its Strategy to Dominate Social Media Is Serious.

Sometime in 2018, executives at Snap Inc. realized their biggest advertiser at the time was also a rising competitor. It was an addictive app featuring cat videos, pranks and people doing robot dances. The Chinese video-sharing app TikTok was splurging by spending nearly $1 billion on advertising for the year, according to a person familiar with the spending, helping turn it into the first ever Chinese consumer-tech company to break out big in the U.S.

TikTok has also flooded Facebook Inc. and Instagram with ads, rattling…

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