Nescafe: Nescafe’s Interactive DOOH Game at Shanghai Metro Station

Home Marketing Nescafe: Nescafe’s Interactive DOOH Game at Shanghai Metro Station

To promote its cold brew coffee, Nescafe launched an interactive game at People’s Square Station, Shanghai. By standing in the interactive area and moving their bodies, passengers could control the coffee bottle on the digital screen to collect the coffee drops and try to fill up the bottle in 30 seconds. After the mission was completed, participants received a QR code with which they could get a free bottle of cold brew coffee from the vending machine nearby.

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