Noted: New Logo and Identity for Awwwards by Lesap and In-house

Home Design Noted: New Logo and Identity for Awwwards by Lesap and In-house


Noted Jan. 7, 2019 by Armin

About

(Est. 2009) “Awwwards is a professional web design and development competition body. It aims to recognize and promote the best of innovative web design. It is a website competition that developers can submit to. The best year-round submissions are awarded at the Awwwards conference and prize-giving ceremony, which take place in various cities across the United States and Europe. Awwwards was founded in 2009, and is headquartered in Valencia, Spain.” (Wikipedia)

Design by

Lesap (Valencia, Spain)
In-house

Related links

Awwwards brand page
Lesap project page

Relevant quote

Recognizing excellence through simplicity. It’s time to make things simple, to cut through the noise and focus on highlighting the essence of good design – we’re going minimal with a brand refresh. www. means the whole internet, w. is a summary, it shows the best.

A new versatile solution that adapts to any environment, allowing our brand easy recognition on digital, mobile and apps, as well as a making a clean and bold mark on the real world products that our community enjoys – like trophies, conference merchandise, books and certificates.

Images (opinion after)
New Logo and Identity for Awwwards by Lesap and In-house
Logo.
New Logo and Identity for Awwwards by Lesap and In-house
Monogram.
New Logo and Identity for Awwwards by Lesap and In-house
Color palette.
New Logo and Identity for Awwwards by Lesap and In-house
Notebooks.
New Logo and Identity for Awwwards by Lesap and In-house


New Logo and Identity for Awwwards by Lesap and In-house
Certificates.
New Logo and Identity for Awwwards by Lesap and In-house
Badges.
New Logo and Identity for Awwwards by Lesap and In-house
Posters.

New logo introduction.
Opinion

The old logo was mostly fine but lacked some finesse, looking generic even with the WWW ligature-esque treatment that almost went unperceived. The new wordmark has improved spacing that creates a better integration of the three “w”s and manages to highlight them more. I’m not a huge fan of the dot at the end of the full wordmark but it helps support its use in the monogram, which I’m not sure is strong enough to live on its own or bear so much responsibility to represent the brand, especially when the brand’s most memorable element is its triple-w name. The color palette is nice — within trend but somehow not annoying. The applications are a little all over the place with typography literally all over the place in each layout. The posters in particular are unfocused but the notebooks show more promise. I would have liked to see some of the playfulness in the video translated into the applications. Overall, I like the logo evolution a lot and with a year or two of applications the system will probably get tighter and better — their conference pages are a good example.

Thanks to Kelsey Rae Brasher for the tip.

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