Google PSA: Do Not 301 Pages that Should 404 To Your Home Page

Home Dev Google PSA: Do Not 301 Pages that Should 404 To Your Home Page

Google’s John Mueller said it again, if you 301 redirect pages that should 404 to your home page, Google will treat them as soft 404s anyway and thus all you are doing is confusing your end users. There is no benefit in using a 301 redirect for a page that you killed off when you are redirecting it to a page that is not relevant to that 404 page.

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