Each brew from Mother’s Brewing Company has a unique personality and Fried Design Co. wanted to highlight that in each of the designs. For instance, Mr. Pumpkin, a pumpkin ale, features a headless man holding up a jack-o-lantern while Towhead, a blonde ale, depicts a kid with a slingshot.
“When we started on the Mother’s Brewing Co. packaging design, what stood out the most was just how many types of beers there were. Each one has a different personality that comes along with it — some more assertive, some more delicate, and some just plain wild. We developed an illustration system that allowed us to pay tribute to every beer’s sensibility”