Z is For Žufánek: A Czech Republic Favorite

Home Design Z is For Žufánek: A Czech Republic Favorite

“The new labels are therefore a more modern, more premium version of the same idea of abstraction. But this time we are taking it even further, so the signifier for each flavor becomes the initial of the product name instead of the illustration of the fruit, therefore creating a new alphabet of alcohol.

The redesign included the development of labels for new, 100ml bottles, as well as the re-thinking of the differentiation between the basic fruit brandy and the more premium, oak barrel aged fruit brandy.”

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